About this document

Engaging Customers through Co-Creation by dheepathangamani.2014 is a document available to read on EtoBox.

Online communities are groups that interact primarily via the internet, and organizations leverage these for marketing through consumer evangelism and support. Evangelism marketing turns customers into advocates who promote products, while co-creation involves collaboration between brands and consumers to generate value. Key features of online networks include rapid growth, local clustering, small-world connectivity, and influential hubs that enhance communication.

Author

dheepathangamani.2014

Language

EN