About this document

Introduction to Behavioral Finance by Deen Sanders is a document available to read on EtoBox.

This document provides an introduction to the field of behavioral finance. It outlines the traditional finance approach, which is based on the assumption that investors act rationally. However, behavioral finance argues this is an unrealistic assumption, as psychology research has shown people exhibit biases and limitations. Behavioral finance aims to improve understanding of financial markets and participants by incorporating insights about actual human behavior. The document reviews several ways behaviora

Author

Deen Sanders

Language

EN