About this business book
Adam Smith: The Rhetoric of Propriety (Suny Series, Rhetoric in the Modern Era) (Suny Series, Rhetoric in the Modern Era) by Stephen J. McKenna is a business book available to read on EtoBox.
Before his famed career as moral philosopher and economist, Adam Smith (1723-1790) was well known for a series of public lectures on rhetoric that he gave in Edinburgh and Glasgow. In this volume, Stephen J. McKenna provides the first book-length treatment of Smith's rhetorical theory, focusing on his theory of rhetorical propriety-the means by which effective communication is adapted to the variables of subject, audience, speaker or writer, purpose, and moment-and the centrality of this concept
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Stephen J. McKenna
- Publisher
- Southern Illinois University Press
- Published
- 2006
- Language
- EN
- ISBN
- 9780809386239
- Category
- business
- Subjects
- Language Learning, History, Literary Fiction