About this business book
Positioning: the Battle for Your Mind : [the Marketing Classic] by Al Ries, Jack Trout, Philip Kotler is a business book available to read on EtoBox.
"One of the most important communication books I've ever read. I highly recommend it!"--Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". ' ... Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning" ... ' - David Bohnett, Chairman and Founder of GeoCities. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; and, avoid letting a second product ride on the coattails of an established one." Positioning" also shows you how to: use l
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Al Ries, Jack Trout, Philip Kotler
- Publisher
- McGraw-Hill Education Ltd
- Published
- 2001
- Language
- EN
- ISBN
- 9780071705875
- Category
- business
- Subjects
- Management, Fiction, Economics