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Horlicks Marketing Strategies Overview by DEEPAK is a document available to read on EtoBox.

Horlicks is a nutritional drink developed in the 1880s in England and popular in India. It is marketed towards different age groups and segments. Horlicks was initially positioned as a milk additive and supplement but was later repositioned as a "pleasurable nourisher". It has maintained the largest market share in India through various promotional strategies like co-branding, regional art partnerships, and targeting different family members. Moving forward, expanding the product line into other categories

Author

DEEPAK

Language

EN