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Consumer Purchase Intentions for EWF by ab.a.m.riaz is a document available to read on EtoBox.

The internship report by Md. Sabbir explores factors influencing consumer purchase intention for engineered-wood furniture (EWF) in Bangladesh, utilizing the Theory of Planned Behavior (TPB) framework. Key findings indicate that product design and quality significantly impact purchase intentions, with variations across demographic subgroups. The report concludes with recommendations for business strategies focused on enhancing product design and quality to promote EWF in the market.

Author

ab.a.m.riaz

Language

EN