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Understanding Shrenis: Ancient Guilds by Dumo L P Frederick MBA2020 is a document available to read on EtoBox.

Ancient India had trade guilds called "Shrenis" that organized merchants and artisans into groups by profession. Modern organizations like Shrenis aim to recreate this guild structure online using WhatsApp groups. By organizing artisans into professional communities on WhatsApp, Shrenis hopes to help artisans exchange knowledge, collaborate on business matters, and feel a renewed sense of social identity and community around their occupations.

Author

Dumo L P Frederick MBA2020

Language

EN