About this self-help book
Good to Great : Why Some Companies Make the Leap ... and Others Don't by James C. Collins; Jim Collins is a self-help book available to read on EtoBox.
<p><b>The Challenge</b><br> <b>Built to Last,</b> the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.</p> <p>But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?</p> <p><b>The Study</b><br> For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?</p> <p><b>The Standards</b><br> Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies
It is typically read by readers building habits, skills, productivity or wellbeing.
Common subject areas: self-improvement, productivity, wellness.
- Author
- James C. Collins; Jim Collins
- Publisher
- HARPER BUSINESS
- Published
- 2011
- Language
- EN
- ISBN
- 9780066620992
- Category
- self-help
- Subjects
- Management, History, Finance