About this document
Euro Disney by Daksh Khanna is a document available to read on EtoBox.
The document discusses the opening of Euro Disney in France and some of the challenges it faced in its first 100 days. It opened in April 1992 and aimed to attract 11 million visitors in its first year but only achieved 3.6 million visitors by July 1992. Share prices dropped significantly as the park failed to meet its targets and understand French culture and customer expectations. Several alternatives are proposed to address the cultural issues and improve marketing and operations.
- Author
- Daksh Khanna
- Language
- EN