About this science book
The Tipping Point : How Little Things Can Make a Big Difference by Malcolm Gladwell; [with a new afterword by the author] is a science book available to read on EtoBox.
SUMMARY: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Malcolm Gladwell; [with a new afterword by the author]
- Publisher
- Back Bay Books, an imprint of Little, Brown, and Company
- Published
- 2002
- Language
- EN
- ISBN
- 9780316316965
- Category
- science
- Subjects
- Sociology, Psychology, Fiction